Job Description

Job Description

Job Description

Full job description

Polar Racking Inc. is a North American leader in the design, engineering and manufacturing of PV mounting systems. We are at the forefront of PV innovation, leading the industry in cutting-edge design with a focus on continuous innovation, with a vision to deliver the highest value to our clients at the lowest cost per kWh. Our diversified portfolio of rooftop and ground mount products for the residential, commercial, and utility scale markets, coupled with our unique suite of engineering collaboration tools, technical services, and installation support, allows us to deliver turnkey solutions that are modular, lighter, and quicker to install. We support our North American clients from our locations in North America.

Digital Marketing Specialist

We’re looking for a Digital Marketing Specialist to join our team and work on progressive campaigns in the renewable energy industry. We are looking for a highly organized, detail-oriented marketing specialist to drive email programs, webinars, support tradeshows and help develop content for social and digital ads. Ideally, this position will be based out of our Toronto office.

About you

You have experience in driving email campaigns, developing content calendars, and copywriting for social, digital and email content.
You are interested in digital marketing and love seeing how effective an email program can be when complemented by a paid social and digital media campaign.
You are a copywriter and storyteller at heart. You love telling a story through words and visuals and know that any content that makes people take action are those they can relate to.
You’re a team player and enjoy collaborating with larger project teams. You’ll then work independently to develop digital content and calendars for email programs.
You have a sense of humor about yourself and others and you're not afraid to ask questions.

About the job

As a Digital Marketing Specialist, you will be responsible for developing and executing online marketing campaigns that engage and convert clients, and supporting the business as needed. Your role will involve working closely with marketing, operations, engineering and project teams to ensure cohesive and effective marketing strategies.

Key Responsibilities:

• Develop and execute marketing campaigns on a variety of content management and email platforms, including HubSpot.
• Create and manage engaging email content that aligns with clients' message, voice and goals.
• Monitor and report on digital marketing performance, including open rates, click-through rates, conversions, and other key metrics.
• Write copy for campaign landing pages, social ads and organic posts, and online ads and collaborate with project teams to integrate email campaigns with broader marketing efforts.
• Write compelling copy and develop a digital marketing calendar to ensure timely and relevant communications.
• Manage and segment subscriber lists to ensure targeted and relevant communications.
• Implement tagging and list-cleaning strategies to maintain high deliverability and engagement rates.
• Conduct A/B testing to optimize email content and delivery, if needed.
• Manage the e-newsletter, including content development and distribution.
• Stay updated with email marketing trends and best practices to continually improve performance.
• Follows and complies with all operational procedures/policies as stated in the Employee Handbook.
• Required to adhere to all Health and Safety programs in accordance to all local laws requirements where performing work. Follows and ensures the Company’s procedures regarding safety rules and regulations are followed throughout their assigned area.
• Travel to project sites, business meetings, and tradeshow, as needed and required.
• Other duties as assigned.

Qualifications:

• Strong copywriting skills is a must, with excellent written and verbal communication skills.
• Proven experience in digital marketing and copywriting, preferably within progressive organizations.
• Proficiency with content management and customer relationship management software (such as HubSpot), web content management systems (such as WordPress), and social platforms.
• Strong analytical skills and experience with online marketing analytics and reporting for email programs, and digital and social paid ads.
• High level of initiative and self-directed work combined with a collaborative approach.
• Proven ability to work well under tight deadlines and ability to shift focus, if needed.
• Can multitask and manage multiple projects simultaneously.
• Expertise on email marketing best practices, including list management, segmentation, and deliverability.
• Passion for the renewable energy industry a plus.

Other Skills:

• Familiarity with other email marketing platforms and tools and social ad platforms, such as Meta Ads Manager.
• Experience with HTML/CSS for email design.
• Creative problem-solving skills.
• Any design skills or experience is also a bonus (i.e. Canva/ Adobe suite).

Why Polar Racking?

Join our team and become part of a dynamic company at the forefront of the renewable energy sector. In addition to competitive compensation, we offer a comprehensive benefits package including RRSP contributions, generous vacation time, and the opportunity for career growth.
As a valued member of our team, you'll also enjoy perks such as a company vehicle and a collaborative, fun work environment where innovation and teamwork are celebrated. If you're passionate about making a positive impact in the world while working with a supportive team, we invite you to apply and embark on an exciting journey with us.
We value an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. We are proud to be an equal opportunity workplace.

Job Tags

Local area, Shift work,

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