Job Description

Talon Hiring Solutions has another opportunity with one of our clients in the Birmingham area. Our client is seeking a Marketing Manager to join their team.

Objectives of this role:

• Assist in developing and implementing the company’s brand strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for program success
• Compile research, forecasts, competitor analyses, campaign results, and consumer trends
• Build knowledge and education regularly and share best practices and local marketing tactics with team members

Responsibilities:

• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
• Assist in planning meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain inventory of marketing materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to leadership
• Assist in execution of marketing plans to reach audiences through targeted channels

Required skills and qualifications:

• Experience in marketing coordination or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience using data analytics software for research
• Excellent communication and presentation skills
• Knowledge of podcasting
• Familiarity with event planning and/or coordinating
• Knowledge of WordPress, Salesforce, and other web-based marketing products a plus
• Knowledge of SEO & Re-targeting

Marketing Manager Specifics:

• Social media
• Podcast
• Website
• Vlogs
• Book
• Events
• Email campaigns
• Branding/Marketing materials

Characteristics:

• Strong interpersonal skills
• Strategic communication skills
• Technical savvy
• The ability to learn quickly
• Good time managements skills
• The ability to be productive under pressure
• The ability to switch gears when necessary
• A team-oriented mindset

About Talon Hiring Solutions:

At Talon Hiring Solutions, we specialize in connecting talented individuals with companies that value their skills and expertise. We are committed to creating opportunities for growth and success for both our clients and candidates.

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