Job Description

Our Client a well known Investment Bank is seeking a Digital Marketing Specialist in their New York, New York location!

Responsibilities:

Website optimization:

• Manage and optimize the website, ensuring alignment with SEO best practices and user experience principles to enhance visibility and attract organic traffic
• Digital campaign management: Manage and optimize digital marketing campaigns across channels, including but not limited to, social media, email, SEO, SEM and display advertising to increase leads, website visibility and drive user engagement
• Digital content oversight: Manage and optimize digital content assets across channels to ensure relevance and drive engagement for different customer segments
• User Experience (UX): Collaborate with design and other internal teams to enhance the website's user experience, ensuring it aligns with standards and marketing goals
• Serve as the ratings marketing team’s lead expert on social, SEO, SEM, paid and multimedia, and gatekeeper of standards on posting of compelling and engaging content on digital channels
• Analytics : Analyse digital marketing performance analytics to track user behaviour, ROI, campaign effectiveness and provide insights for optimization
• Conversion Rate Optimization: Implement strategies to improve website conversion rates, turning visitors into leads or customers
• A/B Testing: Conduct A/B testing on various elements of the digital marketing mix, e.g. web landing pages, calls-to-action, advertising tactics to identify the most effective strategies
• Provide training and support to team members on web, social media, SEO, paid advertising best practices and tools

Requirements and skills

• Minimum 5-7 years working experience in a relevant role
• Proven experience as a Digital Marketing Specialist or similar role, with a demonstrable track record of successful digital campaigns
• Proficiency in Content management system (e.g. AEM), advertising platforms such as Google Adwords, LinkedIn Advertising, social media management tools (e.g. Hootsuite, Oktopost) and marketing automation tools (e.g., Pardot, Marketo).
• Solid understanding of digital marketing principles, including SEO, content marketing, social media, online advertising, website analytics
• Experience with Adobe Experience Manager and suite of products a plus
• Analytical mindset with the ability to translate data into actionable insights
• Creative thinking and a passion for staying up-to-date with digital marketing trends
• Collaborative and team-oriented approach with effective stakeholder and project

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