Job Description

ABOUT US:

Biodesix is a leading diagnostic solutions company with a focus in lung disease. The Company develops diagnostic tests addressing important clinical questions by combining multi-omics through the power of artificial intelligence. Biodesix offers five Medicare-covered tests for patients with lung diseases. The blood based Nodify Lung® nodule risk assessment testing strategy, consisting of the Nodify XL2® and the Nodify CDT® tests, evaluates the risk of malignancy in pulmonary nodules, enabling physicians to better triage patients to the most appropriate course of action. The blood based IQLung™ strategy for lung cancer patients integrates the GeneStrat® targeted ddPCR™ test, the GeneStrat NGS® test and the VeriStrat® test to support treatment decisions across all stages of lung cancer with results in an average of two to three business days, expediting the time to treatment. Biodesix also leverages the proprietary and advanced Diagnostic Cortex® AI (Artificial Intelligence) platform, to collaborate with many of the world’s leading biotechnology and pharmaceutical companies to solve complex diagnostic challenges in lung disease. For more information about Biodesix, please visit .

JOB LOCATION:

Louisville, CO - Hybrid

OVERVIEW:

The Commercial Marketing Manager makes a significant impact on the business by elevating brand awareness and adoption of Biodesix’s clinical diagnostic products (Nodify Lung and IQLung). This role requires a balance of strategic vision and tactical execution, leveraging deep market insights, clinical knowledge, and stakeholder collaboration to drive awareness, adoption, and customer satisfaction of the clinical diagnostics products. Over the past several years, Biodesix’s clinical diagnostics products have experienced tremendous growth in the lung cancer space. This role is critical for accelerating growth of the core business through development, execution, and tracking of marketing strategies.

RESPONSIBILITIES:

• Execute annual brand plan for clinical diagnostics, including owning messaging, positioning, sales playbooks, and market development activities
• Craft compelling, differentiated product messaging that resonates with target audiences including healthcare providers, hospital administrators, payers, and patients
• Engage with key opinion leaders (KOLs), advisory boards, and sales to gather insights and validate messaging
• Lead the development of brand content including marketing collateral, sales training materials, website content, advertisements, social media, videos, and webinars
• Create tools that demonstrate the clinical and economic benefit of clinical diagnostics for target audiences
• Partner with sales to support key sales initiatives, including speaker programs and field rides as necessary
• Participate in industry technical meetings and society conferences to represent Biodesix, improve brand awareness, establish KOL relationships, and assess emerging market trends
• Work closely with the Senior Manager of Marketing to launch product enhancements that impact unmet customer needs and/or barriers to product adoption
• Monitor industry dynamics and competitive products to support market analyses focused on unmet customer needs and market share trends
• Develop and track metrics that assess efficacy of marketing tactics

REQUIREMENTS:

• Strong attention to detail
• Ability to influence a cross-functional team
• Ability to handle multiple projects simultaneously
• Ability to interpret insights and make strategic decisions with incomplete information
• Problem solving aptitude and creative thinking skills
• Exceptional writing and communication skills
• Competency in Microsoft Office (SharePoint, Teams, Word, Excel, PowerPoint)

EDUCATION AND EXPERIENCE:

• 5-7 years industry experience, with at least 2 in healthcare marketing
• Prior experience in clinical diagnostics industry or pulmonary a plus
• Proven track record of developing strategic and tactical plans to drive product adoption and utilization
• BS degree or equivalent
• Strong project management skills desirable

COMPENSATION:

• Annual Compensation range $113,400 to $130,400
• Discretionary Bonus opportunity
• Comprehensive health coverage: Medical, Dental, and Vision
• Insurance: Short/Long Term Disability and Life Insurance
• Financial benefits: 401(k), Flex Spending Account
• 120 hours of annual vacation
• 72 hours of paid sick time off
• 11 paid holidays + 3 floating holidays
• Employee Assistance Program
• Voluntary Benefits
• Employee recognition program

Individual base compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related aspects.

Biodesix is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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